Hi, I'm
Faisal Mahmud Tusher
in short, call meTusher
Currently working as Head of Digital Marketing at Walton Hi-Tech Industries PLC
I drive growth withAI-powered marketing, paid media that pays back, data-led decisions, full-funnel strategy, search visibility
Career since 2015, in digital marketing since 2018 — turning data into campaigns that work.
career since
- ChatGPT
- Claude
- Gemini
- Meta Business Manager
- Meta Business Suite
- Meta Pixel & Conversions API
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Business Profile
- Google Looker Studio
- Google Tag Manager
- Mailchimp
- Hootsuite
- WordPress
- Google Keyword Planner
- Semrush
- AHAhrefs
- MZMoz
- UBUbersuggest
- APAnswerThePublic
Hover a tool to see how I use it
Channels
Every channel I work across
Scores are my planning view for a typical Bangladesh media plan, based on reach, cost, targeting and intent. They are not platform benchmarks.
Also in my plans:Affiliate & partnersNative & content adsSnapchatPinterestQuora & RedditMarketplace adsOther channels
By the numbers
The track record
Career since 2015, five companies and one direction: from customer service to leading digital marketing.
Career since
From customer service to leading digital marketing
Walton Hi-Tech Industries2025–now
Head of Digital Marketing
- Grameenphone
- ADON
- Bengal Group
- Nasir Group
- Walton
- Refrigerator
- Air Conditioner
- Television
- Home Appliance
- Electrical Appliance
- Walton Cables
- Lift & Elevator
- Walton Plaza
How it connects
What I work with, and how it fits together
Channels feed data into analytics. Strategy sets the budget for every channel. Content powers the creative ones. And AI now runs through all of it, including me.
- Hover AI to see it connect everything
- Hover my photo to see where I sit
- Tap any bubble for tools and pages
Tap any bubble, or my photo, to see how it connects.
Expertise
Four engines of growth
The four levers I pull to grow a brand, how I run each one, and where I have used it.
Engine 1 of 4
AI
Shortens the time from idea to live campaign, and from raw data to a decision.
How I run it
- Write and test more ad copy and creative ideas with ChatGPT, Claude and Gemini
- Let platform AI (Meta Advantage+, Google PMax, smart bidding) optimise once tracking is clean
- Summarise reports and find patterns in performance data
- Automate repeat work and build small tools with AI, including this website
Where I've used it
Daily at Walton, from campaign planning to management reports.
- ChatGPT
- Claude
- Gemini
- Advantage+
Beyond the desk
A little about the person
What do you want to know about my expertise?
AI in every part of the marketing workflow
I use AI where it saves time or improves a decision: writing and testing creative, letting ad platforms optimise on clean data, reading reports faster, and automating repeat work. I also build small tools with AI, including this website.
- Copy and creative ideas with ChatGPT, Claude and Gemini
- Meta Advantage+ and Google PMax, on clean conversion data
- AI-assisted analysis and report summaries
- Workflow automation and AI-built tools
Metrics that matter
Go deeper
How I work
Seven steps I follow on every project
The same loop for a product launch, a festival campaign or a monthly report. Each step shows how I actually do it.
Step 1 of 7
Discover
Define the business problem before the channel.
- Clarify the business objective and constraints (budget, timeline, approvals).
- Audit what exists: accounts, tracking, content, past results.
- Identify the one metric that proves success.
How I do it:Before any plan, I ask which business it serves and what number management will judge it by. If that is not clear, nothing else is.
Output
Objective statement + success metric
The funnel
Stage by stage
What I run, what I measure and what goes wrong at each stage of the customer journey.
Career
From Telecom to Digital
Customer service and reporting at Grameenphone, four years on the agency side at ADON, group-level roles at Bengal Group and Nasir Group, and now Head of Digital Marketing at Walton.
Walton Hi-Tech Industries PLC
- Head of Digital MarketingMay 2025 – Present
Leads digital marketing for one of Bangladesh's largest electronics and appliance manufacturers — setting and running a multi-platform digital roadmap across a brand portfolio that spans Refrigerator, TV, AC, Lift and Home Appliances.
Play around
Things you can try
My Diary
Notes on marketing practice
